daily word - church business

Do you see the church as a business? You may think this is a sacrilegious comparison, but what lessons can you learn from this? What product is the church offering for sale? The forgiveness of sins? How effectively does it market this product? Is there sufficient demand for this from the potential customer base to keep the church in business? Should the church do some market research to find out what people want and need to find out if there are opportunities to expand the product line? Would the church profit by addressing existential questions about identity, belonging, and meaning?