daily word - sales pitch
If you were making a sales pitch for the gospel message, what would be your selling points? The forgiveness of sins? Are your friends in despair longing for this? An effective sales pitch must relate to a felt need on the part of the customer. If they don’t realize the need for what you are selling; they won’t buy. Is there another approach? What if you presented the message as a means for dealing with their alienation, isolation, and loneliness? Would this capture their attention and be more likely to get a response?